Privacy Policy

Introduction

Welcome to Zodiac Sign Live (“we,” “us,” “our,” or “Company”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://zodiacsign.live (the “Website”) and use our astrology and horoscope services.

By accessing or using our Website, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Website.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Website after the date such revised Privacy Policy is posted.

Information We Collect
How We Use Your Information
Disclosure of Your Information
Cookies and Tracking Technologies
Third-Party Websites and Services
Data Security
Data Retention
Your Privacy Rights
Children’s Privacy
California Privacy Rights (CCPA/CPRA)
European Privacy Rights (GDPR)
International Data Transfers
Do Not Track Signals
Email Communications and Marketing
Changes to This Privacy Policy
Contact Us

Information We Collect

We collect information about you in various ways when you use our Website. The information we may collect includes:

Personal Information You Provide to Us

Voluntarily Provided Information: We collect personal information that you voluntarily provide to us when you:

Register for an account or newsletter subscription
Complete online forms or contact forms
Subscribe to our daily horoscope updates
Participate in surveys, contests, or promotions
Comment on blog posts or engage with our content
Contact our customer support or make inquiries
Request personalized astrological readings or reports (if applicable)

This personal information may include:

Full name
Email address
Date of birth (for zodiac sign determination and horoscope personalization)
Time and place of birth (if you request detailed astrological analysis)
Phone number (if provided)
Username and password (for account creation)
Payment information (if purchasing premium services – processed by third-party payment processors)
Any other information you choose to provide in communications with us

Birth Data and Astrological Information: If you provide birth details (date, time, location) for astrological readings or birth chart analysis, this information is used solely for generating your personalized astrological content. We understand the sensitive nature of this information and treat it with appropriate care and security.

Information Automatically Collected

When you visit our Website, we automatically collect certain information about your device and browsing activity:

Device and Usage Information:

IP address and approximate geographic location
Browser type and version
Operating system
Device type (desktop, mobile, tablet)
Referring website or source
Pages viewed and content accessed
Time and date of visits
Time spent on pages
Click-stream data and navigation patterns
Search queries entered on our Website
Links clicked and actions taken

Cookies and Similar Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your interactions with our Website. See Section 4 for detailed information about our use of cookies.

Information from Third-Party Sources

We may receive information about you from third-party sources, including:

Social Media Platforms: If you connect to our Website through social media accounts (such as Facebook, Instagram, Twitter), we may receive information from your social media profile in accordance with your privacy settings on those platforms, which may include:

Profile name and picture
Email address
Date of birth
Gender
Friends list or connections
Content you’ve liked or shared

Analytics Providers: We use third-party analytics services (such as Google Analytics) that collect information about your use of our Website to help us understand user behavior and improve our services.

Advertising Networks: If we use advertising services, these networks may collect information about your browsing activity across different websites to provide targeted advertising.

How We Use Your Information

We use the information we collect for various legitimate business purposes, including:

Providing and Maintaining Services

Service Delivery: To provide, operate, and maintain our Website and astrological services
Account Management: To create and manage your user account
Content Personalization: To personalize your experience and deliver daily horoscopes and zodiac content relevant to your sun sign
Astrological Calculations: To generate birth charts, compatibility reports, and personalized astrological readings based on birth data you provide
Communication: To respond to your inquiries, comments, questions, and customer service requests
Transaction Processing: To process payments and fulfill orders for premium services (if applicable)

Improving Our Services

Analytics and Insights: To analyze how users interact with our Website and identify trends, usage patterns, and areas for improvement
Performance Optimization: To monitor and improve Website performance, functionality, and user experience
Content Development: To understand which types of content are most valuable to our users and develop new features
Bug Fixes: To identify and resolve technical issues and errors

Marketing and Communications

Email Newsletters: To send you daily horoscopes, monthly forecasts, and astrological updates if you’ve subscribed
Promotional Communications: To send you information about new features, special offers, and relevant content (with your consent where required)
Service Announcements: To notify you about important changes to our Website, services, or policies
Personalized Recommendations: To suggest zodiac content, articles, or services that may interest you

Legal and Security Purposes

Compliance: To comply with legal obligations, regulations, and law enforcement requests
Fraud Prevention: To detect, prevent, and address fraud, security threats, or illegal activities
Rights Protection: To protect our rights, property, safety, and the rights of our users and third parties
Dispute Resolution: To resolve disputes, enforce our terms and conditions, and defend legal claims

Research and Development

Aggregated Data Analysis: To conduct research and analysis using aggregated, de-identified data that cannot identify individual users
Service Innovation: To develop new features, services, and astrological tools

Disclosure of Your Information

We may share your information in the following circumstances:

Service Providers and Business Partners

We may share your information with trusted third-party service providers who perform services on our behalf, including:

Hosting Providers: Companies that host our Website and store data
Email Service Providers: Services that help us send newsletters and email communications (e.g., Mailchimp, SendGrid)
Analytics Providers: Services that help us understand Website usage (e.g., Google Analytics)
Payment Processors: Companies that process payments for premium services (e.g., Stripe, PayPal)
Content Delivery Networks (CDNs): Services that help deliver Website content efficiently
Customer Support Tools: Platforms that help us manage customer inquiries
Marketing Platforms: Services that assist with advertising and promotional campaigns

These service providers are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security measures.

Legal Requirements and Protection

We may disclose your information when required by law or when we believe disclosure is necessary to:

Comply with legal obligations, court orders, subpoenas, or legal processes
Enforce our Terms of Service, policies, or other agreements
Respond to claims that content violates third-party rights
Protect the rights, property, or safety of Zodiac Sign Live, our users, or the public
Investigate or prevent fraud, security threats, or illegal activities
Cooperate with law enforcement or regulatory authorities

Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice on our Website before your personal information becomes subject to a different privacy policy.

With Your Consent

We may share your information for purposes not described in this Privacy Policy with your explicit consent.

Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, or other purposes. This includes:

Statistical data about zodiac sign popularity
Aggregated user demographics
Website traffic patterns and usage trends

Social Media and Public Forums

If you post comments, reviews, or other content in public areas of our Website or share content on social media platforms, this information becomes publicly available and may be collected and used by others. We cannot control how others use information you make publicly available.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They help websites remember your preferences, improve functionality, and provide analytics data.

Types of Cookies We Use

Essential Cookies (Necessary):

Required for Website functionality and security
Enable core features like account login and payment processing
Cannot be disabled as they’re necessary for the Website to function
Session-based (deleted when you close your browser)

Analytics and Performance Cookies:

Help us understand how visitors use our Website
Collect information about page views, traffic sources, and user behavior
Used to improve Website performance and user experience
Include services like Google Analytics
Persistent (remain until deleted or expire)

Functionality Cookies:

Remember your preferences and settings
Enable personalized features like remembering your zodiac sign
Enhance user experience by storing your choices
Persistent (remain until deleted or expire)

Advertising and Marketing Cookies (if applicable):

Deliver relevant advertisements based on your interests
Measure advertising campaign effectiveness
Track conversions and user engagement with ads
May be set by third-party advertising networks
Persistent (remain until deleted or expire)

Third-Party Cookies

We may allow third-party companies to place cookies on your device for analytics, advertising, or other purposes. These third parties include:

Google Analytics: Collects anonymized data about Website usage to help us understand visitor behavior. Google Analytics Privacy Policy

Social Media Platforms: If we integrate social media sharing buttons, these platforms may place cookies to track sharing and engagement.

Advertising Networks (if applicable): Third-party ad networks may use cookies to deliver targeted advertisements.

Managing Cookies

You can control cookies through:

Browser Settings: Most web browsers allow you to:

Block all cookies
Accept or reject cookies from specific websites
Delete existing cookies
Receive notifications before cookies are placed

Cookie Consent Tools: We provide cookie consent mechanisms where required by law, allowing you to accept or reject non-essential cookies.

Opt-Out Tools:

Please note: Blocking or deleting cookies may impact your Website experience and limit certain features and functionality.

Web Beacons and Pixels

We may use web beacons (small graphic images) and pixels in our emails and Website pages to:

Track email open rates and engagement
Understand which content is most valuable
Measure the effectiveness of marketing campaigns
Monitor Website traffic and user behavior

Third-Party Websites and Services

External Links

Our Website may contain links to third-party websites, resources, or services that are not owned or controlled by Zodiac Sign Live, including:

Partner astrology websites
Social media platforms
External resources and references
Affiliated services
Advertising websites

We are not responsible for:

The privacy practices of third-party websites
The content, accuracy, or reliability of external sites
How third parties collect, use, or protect your information
Security measures implemented by third-party services

We strongly recommend reviewing the privacy policies of any third-party websites you visit. This Privacy Policy applies only to information collected through our Website.

Social Media Integration

If you interact with our social media accounts or share our content on social platforms, your interactions are governed by:

The privacy policies of those social media platforms
Your privacy settings on those platforms
The terms of service of each social network

We may receive limited information from social platforms when you interact with our content, subject to your social media privacy settings.

Third-Party Service Providers

We use third-party services to enhance our Website functionality. These services have their own privacy policies:

Email Service Providers: Process and deliver our email communications
Analytics Services: Collect and analyze Website usage data
Payment Processors: Handle payment transactions securely
Hosting Providers: Store Website data and content

We select service providers that implement appropriate security measures and comply with applicable data protection laws.

Data Security

Our Security Commitment

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, and destruction.

Security Measures

Technical Safeguards:

SSL/TLS encryption for data transmission
Secure server infrastructure and hosting
Regular security updates and patches
Firewall protection and intrusion detection
Access controls and authentication mechanisms
Regular security audits and vulnerability assessments

Administrative Safeguards:

Employee training on data protection and privacy
Strict access controls limiting who can access personal information
Confidentiality agreements with employees and service providers
Data protection policies and procedures
Incident response plans for security breaches

Physical Safeguards:

Secure data centers with restricted access
Environmental controls to protect servers and equipment
Backup systems to prevent data loss

Limitations

No system is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. Internet transmission and electronic storage methods have inherent security risks.

You are responsible for:

Maintaining the confidentiality of your account password
Logging out of your account after use, especially on shared devices
Notifying us immediately if you suspect unauthorized access to your account
Using strong, unique passwords
Keeping your contact information current

In the event of a data breach that compromises your personal information, we will notify you and appropriate authorities as required by applicable law.

Data Retention

How Long We Keep Your Information

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

Account Information: Retained while your account is active and for a reasonable period after account closure (typically 30-90 days) to allow reactivation, unless you request deletion.

Birth Data and Astrological Information: Retained for as long as you maintain an account or until you request deletion. May be retained longer if necessary for legal compliance.

Transaction Records: Retained for accounting and legal compliance purposes (typically 7 years or as required by tax laws).

Analytics and Usage Data: Typically retained for 12-24 months unless aggregated and anonymized for longer-term analysis.

Marketing Communications: Retained until you unsubscribe or request deletion, plus a reasonable period to process your request and maintain suppression lists.

Cookie Data: Retained according to the specific cookie’s expiration period (ranging from session-only to several years).

Factors Affecting Retention

We determine appropriate retention periods based on:

The nature and sensitivity of the information
Potential risks from unauthorized use or disclosure
Purposes for which we collected the information
Whether we can achieve those purposes through other means
Applicable legal, regulatory, tax, accounting, or reporting requirements

Data Deletion

When personal information is no longer needed, we will:

Securely delete or destroy the information
Anonymize the data so it can no longer identify you
Remove personal identifiers while retaining aggregated data for analytics

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These rights may include:

Right to Access

You have the right to request access to the personal information we hold about you and receive:

Confirmation that we are processing your information
Categories of personal information collected
Purposes for which we use your information
Third parties with whom we share your information
A copy of your personal information

Right to Correction/Rectification

You have the right to request that we correct inaccurate or incomplete personal information we hold about you.

Right to Deletion/Erasure

You have the right to request deletion of your personal information in certain circumstances, including when:

The information is no longer necessary for the purposes for which it was collected
You withdraw consent (where consent was the legal basis for processing)
You object to processing and there are no overriding legitimate grounds
The information has been unlawfully processed
Deletion is required to comply with legal obligations

Please note: We may retain certain information when required by law or for legitimate business purposes, such as:

Completing transactions and fulfilling contractual obligations
Detecting and preventing fraud or security threats
Complying with legal obligations
Resolving disputes and enforcing agreements

Right to Data Portability

You may have the right to receive your personal information in a structured, commonly used, machine-readable format and request that we transfer it to another service provider.

Right to Object

You have the right to object to:

Processing based on legitimate interests
Direct marketing communications (including profiling for marketing purposes)
Processing for research or statistical purposes

Right to Restrict Processing

You may have the right to request that we restrict processing of your personal information in certain circumstances.

Right to Withdraw Consent

If we process your information based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.

Right to Opt-Out

You have the right to opt out of:

Marketing email communications (via unsubscribe links in emails)
Sale or sharing of personal information for targeted advertising (see CCPA section)
Certain cookie tracking (through browser settings or cookie consent tools)

Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in Section 16. We will respond to your request within the timeframe required by applicable law (typically 30-45 days).

We may need to verify your identity before processing your request to protect your privacy and security. This may require providing additional information or documentation.

No Discrimination: We will not discriminate against you for exercising your privacy rights.

Children’s Privacy

Age Restrictions

Zodiac Sign Live is not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children under these ages.

Parental Notice

If you are a parent or guardian and believe your child under 13 has provided personal information to us, please contact us immediately at the information provided in Section 16.

Verification and Deletion

If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to:

Verify the child’s age
Seek parental consent where required
Delete the information as quickly as possible if consent is not obtained

Teen Privacy (Ages 13-17)

If you are between 13 and 17 years old:

You should seek parental or guardian permission before using our Website
You should not share sensitive personal information
Parents or guardians may request access to or deletion of their teen’s information by contacting us

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific privacy rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information:

Identifiers: Name, email address, IP address, online identifiers, device identifiers

Personal Information (Cal. Civ. Code § 1798.80): Name, birth date, email address, phone number

Protected Classification Characteristics: Age, date of birth (for zodiac determination only)

Commercial Information: Purchase history, transaction records (if applicable)

Internet/Network Activity: Browsing history, search history, Website interactions, cookie data

Geolocation Data: Approximate location based on IP address; precise birth location if provided for astrological calculations

Inferences: Zodiac sign, astrological profile, content preferences

Sources of Personal Information

We collect personal information directly from you, automatically through your use of our Website, and from third-party sources (analytics providers, social media platforms).

Business Purposes for Collection

We use personal information for purposes described in Section 2, including:

Providing astrological services and Website functionality
Personalizing your experience
Marketing and communications
Analytics and improvement
Security and fraud prevention
Legal compliance

Disclosure of Personal Information

We may disclose personal information to service providers, analytics providers, advertising networks (if applicable), and as required by law. We do not sell your personal information to third parties.

Your CCPA/CPRA Rights

As a California resident, you have the right to:

Right to Know: Request disclosure of:

Categories of personal information collected
Categories of sources from which information was collected
Business or commercial purpose for collecting information
Categories of third parties with whom we share information
Specific pieces of personal information we’ve collected about you

Right to Delete: Request deletion of personal information we’ve collected from you, subject to certain exceptions.

Right to Correct: Request correction of inaccurate personal information.

Right to Opt-Out: Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. Note: We do not sell personal information.

Right to Limit Use of Sensitive Personal Information: Limit our use of sensitive personal information to purposes permitted by law.

Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights by:

Denying goods or services
Charging different prices or rates
Providing different quality of services
Suggesting you’ll receive different services or pricing

How to Exercise CCPA/CPRA Rights

To exercise your California privacy rights:

Submit a Request:

Email: privacy@zodiacsign.live
Use our online request form: [Insert Form Link]
Call our toll-free number: [Insert Number] (if applicable)

Verification: We will verify your identity before processing your request by:

Matching information you provide with information we have on file
Requesting additional information or documentation if necessary

Response Time: We will respond to verified requests within 45 days (extendable to 90 days if necessary).

Authorized Agents: You may designate an authorized agent to submit requests on your behalf by providing written authorization.

“Do Not Sell or Share My Personal Information”

We do not sell your personal information to third parties. However, if our practices change, we will update this Privacy Policy and provide a clear mechanism for opting out.

If you want to opt out of any potential future sale or sharing of personal information, please visit: [Insert Do Not Sell Link]

California “Shine the Light” Law

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at privacy@zodiacsign.live.